Building brands that command attention.
7+ years crafting brand identities and campaign systems for leading names across MENA — with deep roots in the Saudi Arabian market.
I don't design logos.I build brands.
I'm Aala Khlaief — an Art Director and Brand Strategist based in Tunisia, with 7+ years building visual identities and campaign systems that move markets across MENA, with deep specialization in the Saudi Arabian landscape.
My work begins before the first sketch: in the business brief, the audience insight, the competitive white space. I translate strategy into visual systems that don't just look right — they work commercially, scale operationally, and hold meaning over time.
From leading a full studio in Riyadh to directing campaigns for global brands like Subway, Cinnabon, and Carvel, I operate at the intersection of brand thinking and visual craft — bringing both to every project, at every scale.
Integrating cutting-edge AI tools into every phase of ideation, production, and campaign development
Every project follows the same strategic foundation — regardless of size or sector
Campaign direction and brand systems for global names in KSA and MENA
I contribute premium PSD mockups and AI assets to Freepik — production-ready files built for designers and agencies, including Saudi-market specific human mockups and device templates. Every file is fully layered and ready to use.
Open to Art Direction and Brand Strategy roles — full-time in KSA or project-based across MENA.
