Available for Projects · 2026

Aala
Khlaief

Brand Consultant

Art Director

AI Expert

Founder, Lescence Studio

Less noise. More meaning.
View Work Get in touch
Aala Khlaief

Brand Consultant

& Art Director

Biography

A mind shaped by
craft & intention

Aala Khlaief is a Tunisian-born brand consultant and art director with over seven years of experience building visual identities that carry weight — identities that don't shout, but resonate. Holding a Master's degree in Multimedia, his academic foundation in visual communication merged with a relentless pursuit of aesthetic precision to forge a singular creative voice.

Over the course of his career, Aala has worked alongside more than 100 agencies and brands, guiding 250+ projects across international markets. His most significant partnerships have taken root in the Gulf region, where he has collaborated with luxury brands, hospitality groups, and high-end enterprises seeking work that transcends the ordinary — work that is felt before it is read.

His process is deliberate. His eye is uncompromising. And his belief is simple: every brand has a story worth telling with elegance.

7+
Years of Experience
100+
Brands & Agencies
250+
Projects Delivered
∞
Gulf Region Partnerships
The Philosophy

Design as a language
of quiet authority

Less noise. More meaning.

In a world saturated with visual noise, Aala's philosophy is radical restraint. He believes the most powerful brands don't compete for attention — they command it through presence. Every curve, every silence in a layout, every choice of typeface carries intention. Nothing is accidental. Everything is earned.

Luxury, to Aala, is not an aesthetic — it is an attitude. It is the discipline to remove what is unnecessary, and the courage to let what remains speak with full authority.

01
Intentional Restraint
Every element earns its place. Silence is designed. Space is a tool. The most refined work knows what to leave out.
02
Narrative Depth
A brand is not a logo — it is a living story. The work begins with understanding the soul of a business and ends with giving it a face worth remembering.
03
Timeless Craft
Trends are for seasons. Identities are for decades. The ambition is always to create something that feels inevitable — as if it could not have looked any other way.
Expertise

What I offer

◈
Brand Identity
Complete visual identity systems — logos, typography, color, motion, and the invisible logic that binds them into a coherent, lasting presence.
◉
Art Direction
Creative leadership for campaigns, editorial projects, and brand worlds. From concept to final image, every frame is directed with precision and purpose.
◇
Brand Consulting
Strategic positioning and brand architecture for businesses seeking clarity, differentiation, and a distinct place in the cultural conversation.
✦
AI Expert & Signature Direction
I design signature visual directions using AI as a precision instrument — not a shortcut, but a new medium for crafting distinct, high-end aesthetics that feel authored, not generated. From brand moodboards to full AI-assisted creative systems, the direction is always unmistakably intentional.
The Tactile Dark Luxury Style Kit — LESCENCE
Selected Work

Featured Projects

View all on Behance
Bellezza Bites
Visual Identity · Bakery & Pastry
Bellezza Bites
A refined identity for a luxury bakery — blending Italian elegance with artisanal warmth. Every element crafted to evoke indulgence.
View Project
Ambrosia Bakery
Visual Identity · Café & Bakery
Ambrosia Bakery
A complete brand world for a concept café — where the divine meets the daily ritual. Timeless, warm, and unforgettable.
View Project
Sila Spa
Visual Identity · Wellness & Spa
Sila Spa
An intimate identity for a home spa experience — stillness as a brand language. Gentle, sophisticated, and deeply personal.
View Project
Contact

Let's create
something lasting

✉
Electronic Mail
khlaiefaala@gmail.com
✆
Direct Line
+216 26 738 219
◈
Creative Studio
Lescence Studio ↗
Every great brand
begins with a conversation.
Whether you are building a brand from the ground up or seeking to elevate what already exists — this is where the work begins. Reach out, and let's find the meaning beneath the noise.